Unlocking the Stars: December's Top Influencers in K-pop Boy Groups


The Korean Business Research Institute has unveiled the brand reputation rankings for individual boy group members for this December!


These rankings were determined by analyzing the consumer participation, media coverage, communication, and community awareness indexes of 716 boy group members. The data, collected from November 16 to December 16, helped identify the top influencers in the industry.


Leading the charts this month is ASTRO’s Cha Eun Woo, boasting a brand reputation index of 3,189,855. Key phrases in his keyword analysis include “A Good Day to Be a Dog,” “Park Gyu Young,” and “face genius,” with associated terms such as “good-looking,” “handsome,” and “cool.” Cha Eun Woo’s positivity-negativity analysis reflects an impressive 86.24 percent positive reactions.


Securing the second spot is BTS’s Jungkook with a brand reputation index of 2,940,286, closely followed by BTS’s Jimin in third place with a score of 2,748,418.


December sees Wanna One’s Ong Seong Wu climbing to fourth place with a brand reputation index of 2,069,242, while BTS’s V rounds out the top five with a total index of 1,860,136.


Explore the top 30 rankings for this month below:


1. ASTRO’s Cha Eun Woo

2. BTS’s Jungkook

3. BTS’s Jimin

4. Wanna One’s Ong Seong Wu

5. BTS’s V

6. Wanna One’s Kang Daniel

7. Super Junior’s Kyuhyun

8. EXO’s Baekhyun

9. Wanna One’s Park Ji Hoon

10. BTS’s RM

11. BTS’ Suga

12. NU’EST and Wanna One’s Hwang Minhyun

13. BTS’s Jin

14. BTS’s J-Hope

15. Highlight’s Yoon Doojoon

16. SEVENTEEN’s Mingyu

17. THE BOYZ’s Juyeon

18. SEVENTEEN’s Jeonghan

19. Wanna One’s Kim Jae Hwan

20. Super Junior’s Kim Heechul

21. SEVENTEEN’s Wonwoo

22. SEVENTEEN’s Hoshi

23. SEVENTEEN’s S.Coups

24. THE BOYZ’s Eric

25. BTOB’s Changsub

26. TVXQ’s Yunho

27. SEVENTEEN’s Woozi

28. SEVENTEEN’s Joshua

29. NCT’s Jaehyun

30. SHINee’s Onew

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